At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society. Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world and give them the resources they need to be the best at what they do. We have the power to enrich lives. And that's what making a better global society is all about.
Our History
For more than 70 years, Samsung has been at the forefront of innovation. Our discoveries, inventions and breakthrough products have helped shape the history of the digital revolution. We continue to expand our global reach and open new possibilities for people everywhere by introducing innovative technology.
1970
First Black & White TV
Founded in October 1988, Samsung Research America (SRA) builds upon Samsung’s 40-year history in the Bay Area. Headquartered in Silicon Valley, with offices across the United States and Canada, SRA is engaged in researching emerging technology to create new businesses and developing core technology to enhance the competitiveness of Samsung products. We also play a key role in providing the infrastructure to support Samsung’s open innovation and university collaboration activities.
Who We Are
Empowered
Not to be constrained by traditions, existing structures and procedures
Entrepreneurial
Initiate new thinking, challenge the status quo and start new projects and new initiatives
Experimental
Good experiments are key to great research. Willing to take risks and push the boundaries of what is possible
What We Believe
We believe that living by strong values is the key to good business.
That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision we make.
Wonil Roh
President, Samsung Research America
"SRA is a leading advanced research center in Samsung, the world’s best employer by Forbes in 2021 and 2020. In our culture, we speak up, are bold and eager to learn from mistakes, and support each other in every aspect of doing the right thing. My commitment is to lead with full transparency, intentionality and listening, and bring in technical innovations to create meaningful customer experiences."