Artificial Intelligence


We are at the forefront of innovation in machine intelligence.


The Artificial Intelligence (AI) Lab is at the forefront of innovation in creating intelligent and interactive machines. 

Can you envision a new world of connected devices and services based on artificial intelligence (AI)?  A world where AI can recommend and perform integrated and seamless functions across all of your devices. Where the AI knows you and is able to predict the best solution for you at a specific time, in a specific location, context, and situation.  And the AI gets to know you better and better, continuously learning through interactions with you. 

The success of AI will depend on how well devices understand their users – and how well devices empower users. Users are the key. And the AI needs to be able to learn by example from the user. Instead of responding “I don’t know how to do that yet. I am still learning” the Samsung AI will respond “Can you show me how to do that?”. 

Samsung’s perspective on AI is to build an ecosystem that is user-centric rather than device-centric. 

Samsung is uniquely positioned to bring this world of connected AI services to life, based on the almost half a billion connected devices we sell every year. In fact, given the typical lifecycle of a device, there are more than a billion Samsung devices actively used around the world at any given time. 

Samsung is focused on holistically integrating AI into a connected setting, such as the home or the office, and not just implementing AI on a few devices and services. We plan to integrate AI into all our connected devices by 2020. We will build an AI platform under a common architecture that will not only scale quickly, but also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful. 

The AI Lab takes on grand scientific and engineering challenges in machine intelligence and actively contributes to the international academic research community through scientific publications and presentations in major conferences and journals. 

We provide a unique opportunity to make an impact on people’s lives around the world. 

Areas of research include:

  • Computer vision
  • Human Computer Interaction (HCI)
  • Contextual/multi-modal modeling
  • Creative AI (music, literature, art)
  • Dialogue
  • Inference and reasoning
  • Machine and deep learning
  • Natural language processing
  • Search ranking and recommendations
  • Speech Recognition

Paying respect to our heritage of user-centric product development, Samsung is on an exciting journey, open to boundless possibilities in new user experiences by integrating AI into the open IoT ecosystem we are currently developing.

This journey will certainly be fascinating for us here at Samsung, but even more so for consumers, as Samsung takes major steps forward to bring consumers’ hopes and expectations to life.


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665 Clyde Avenue
Mountain View, CA 94043


101 College Street
Toronto, ON Canada M5G 1L7


Montreal, QC Canada location coming soon!


Our team is comprised of top researchers, scientists, entrepreneurs, and engineers from diverse backgrounds who are experts across a broad range of computer science topics.

We work closely with other teams across Samsung to deliver the technologies and solutions for future intelligent devices and services, and we conduct leading edge research on topics in computer science that will have significant impact in the medium to long term on Samsung's current and future businesses. We also collaborate with academia, industry partners and start-ups as an essential part of our open-innovation efforts.

Larry Heck

Head of Artificial Intelligence Research for North America

Larry Heck, SVP

  • Dr. Larry Heck is the Head of Artificial Intelligence for Samsung Research America (SRA). In this role, he leads all AI efforts in North America for SRA including labs in Mountain View, Toronto, and Montreal. From 2014-2017, he was a Research Director at Google, leading an advanced R&D effort behind the Google Assistant. From 2009-­2014, he was the Chief Scientist of the Microsoft Speech products team and later a Distinguished Engineer in Microsoft Research. In 2009, he co­-founded the initiative that led to Microsoft’s Cortana personal assistant. From 2005 to 2009, he was Vice President of Search & Advertising Sciences at Yahoo!, responsible for the creation, development, and deployment of the algorithms powering Yahoo! Search, Yahoo! Sponsored Search, Yahoo! Content Match, and Yahoo! display advertising. From 1998 to 2005, he was with Nuance Communications and served as Vice President of R&D, responsible for natural language processing, speech recognition, voice authentication, and text-to-speech synthesis technology. He began his career as a researcher at the Stanford Research Institute (1992-1998), initially in the field of acoustics and later in speech research with the Speech Technology and Research (STAR) Laboratory. Dr. Heck received the PhD in Electrical Engineering from the Georgia Institute of Technology in 1991. He is a Fellow of the IEEE, published 100+ scientific papers and holds 50+ United States patents.


Technical Leadership

Henry Holtzman, VP

Henry Holtzman is the Vice President at Samsung Research America. He joined SRA from the MIT Media Lab, where he led the Information Ecology research group as the lab’s Chief Knowledge Officer, and directed the Consumer Electronics 2.0 and Digital Life research programs.

Henry has 28 years of experience as a computer science and electrical engineering researcher, specializing in human computer interaction (HCI), ubiquitous computing, video compression and networking protocols. He contributed to the MPEG-1 and MPEG-2 digital video standards and co-invented the Internet of Things.  

Henry received his undergraduate degree from MIT in Electrical Engineering and Computer Science, and holds a Master of Science degree from MIT in Media Arts and Sciences. He has consulted for leading technology and media firms.

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Working at SRA

Our strength is our people. We assemble the smartest, most original thinkers and encourage great work with a collaborative environment.


We work closely with corporations and industry partnerships, and offer collaboration opportunities with top U.S. universities.