Established in 2011, the UXCA Mobile Lab strives to change the world through beautiful and engaging mobile experiences centered on the user. Innovations in user interface, industrial design, hardware and services allow the team to imagine and create next-generation smartphones, tablets and future devices that strengthen the Samsung ecosystem of products, software and services. We believe that the concept of user experience goes beyond the edges of all products, and is comprised of the entire customer journey. The UXCA Mobile Lab's short-term focus centers on experiences that enhance Samsung's current mobile devices. In the long term, the team is exploring radically new, game-changing concepts that include new interaction models, haptic behaviors, sensors, industrial design and the relevant services packaged in groundbreaking forms and product concepts. We work closely with product teams to define the roadmap for refining the entire Samsung ecosystem of products and services from a mobile perspective. We strive to achieve the perfect harmony of form and function in our work, where design and technology disappear in the presence of ease of use.